ChatGPT search now uses the site:operator at scale
Generative Engine Optimization (GEO) tools are gaining traction as platforms like ChatGPT increasingly rely on site-specific search operators.
Promptwatch is tracking how AI chatbots use search operators to retrieve data. This emerging field, GEO, helps companies optimize their web presence for AI-driven search results, providing visibility into how models like ChatGPT and Gemini prioritize and surface content.